One specification, published in full.

Most flooring is sold by people carrying forty brands who know none of them well. We went the other way. Seven collections, one specification, and every number published on this site down to the millimetre so you can hold it against anything else you are looking at.

Where the name comes from

Terlano is a village in the Adige valley in northern Italy, about nine kilometres from Bolzano. It sits directly under the porphyry cliffs of the Monzoccolo, and the steeple on its 14th-century church, one of the tallest in South Tyrol, is built from that same red stone.

We took the name because these floors are built on a stone core. Not because they are made there. Terlano floors are manufactured to our specification by Alana Floors, and we print that on every collection page rather than leaving you to guess. A brand that will not tell you who makes its product is telling you something.

How we sell

Through flooring contractors and dealers. They hold the samples, quote the job and stand behind the install. The prices here are suggested retail, and the person quoting you is often under them.

Set-up note for Ben: this reads as a brand, not a local store, which is the job. No dealer list until you actually have one, so the site points people back to whoever sent them. Add your own paragraph on why you picked this product if you want a human on the page, and swap in the real address and phone.